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The best Christmas present (so far!)

Yesterday I got the best Christmas present (so far!) At the end of each term, mixed feelings between the relief and the goodbye of +40 international students. As a farewell, this treasure of comments, with their assessment of my Strategic

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When the brand is a woman (and pregnant)

Article published in VIA EMPRESA on July, 8th, 2022 This week we have witnessed the elimination of the constitutional right to abortion by the Supreme Court of the United States. Six votes in favor and three against have decided on

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Branding is in the air

Translation of the article published in Via Empresa on the 26th of April, 2022 Consol Vancells Casanovas Expert in brand management What do Volodymyr Zelensky, Jaume Guardiola, Jacinda Ardern or Marie Le Pen have in common? The unique reading of

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Reputation in time of war

  You will gain a reputation not for what happens to you, but for how you react to what happens to you. According to the latest digital listen to Netholology, which is assessing the evolution of user and brand behavior

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Reputation Ranking: Reaching or Staying?

Today I had the opportunity to look at the 2022 Global RepTrak® 100 (GRT), a ranking of corporate reputation that, for the 10th consecutive year, identifies the perception, attitude and relationship that people have with the most important companies in

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A law for companies with purpose

These days that we have had to live in a ‘slow’ way are an opportunity to delve into a concept that I have been pursuing for a long time and about what I like to delve into: banding … with

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