Consol's Consulting Method
1. Conversation
2.Consultancy
3.Creation
4.Communicación
No two companies are the same and therefore no brand is the same as another.
But the four pillars of Conversation, Consulting, Creation and Communication are maintained in all cases.
1.
Conversation
Listen, analyze and diagnose.
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1st meeting: Presentation
Listen to the client about the situation in question and their current challenges/problems. Subsequent delivery of the budget.
2nd meeting: Personalized questionnaire
To be filled in by the client during the following days, with ANALYSIS of the situation from different perspectives, to make a DIAGNOSIS of the situation.
- The beginnings of the company, its purpose, its brakes on growth and its strengths. Experience in brand communication, successes and failures.
- Talk about the differential value of the company, its products and services. SWOT.
- Analysis of the sector and future trends, with its threats and opportunities for the brand.
- Identify the closest competitors, with its visibility and digital presence. Perception map.
- Audiences. List the internal and external interest groups and communication channels with all of them.
- Decipher your purpose, vision and mission. I will make you aware of the purpose of the brand as the seed and compass of the subsequent strategy.
2.
ConsultancyDesign the strategic plan
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Strategic thinking
From this briefing comes a CONSULTING process, with the information collected, to design the strategy to be developed, as A RESPONSE TO THE CHALLENGE presented.
Creation
All this leads to the DEFINITION of the brand IMPULSE strategy with the following sections:
- Assignment
- Who we are, SWOT, context, trends, competition, stakeholders.
- Purpose. Identify purpose and story. Why do we do what we do.
- Where we want to be 12 months from now.
- Action plan. How are we going to do it. Content creation. Proposal of strategic lines of branded content, coherent and differentiated. Where will we do it? Dissemination of content. Defined channels and media according to different audiences on and off.
- Indicators. How we measure the success of the strategy. Key performance indicators.
3.
Creation.
Presenting the strategic plan aligned with the purpose.
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Drafting
of a document according to:
- Boosting strategy
- Dynamizing strategy
- External communication management strategy
3rd meeting. Delivery and approval of the Strategy.
Meeting to PRESENT THE STRATEGY, proposal, approval and delivery.
End of the IMPULSE STRATEGY after a minimum of 3 months.
4.
Communication
Design and execution of the Action Plan
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I accompany the company to build its brand from the inside out, working as a team with the company professionals assigned to the project, to project the brand, its purpose and its differential value to all its audiences, internal and external.
4th meeting. For the action plan
If necessary, we will convene a 4th meeting to propose the DESIGN, IMPLEMENTATION and FOLLOW-UP ACTION PLAN corresponding to the strategy. New budget to be approved.
Action Plan proposal
with the following steps:
- Roadmap of the strategic proposal to boost your brand.
- Content creation. Proposal of strategic lines of branded content, coherent and differentiated.
- Dissemination of content. We mark the necessary communication protocol on and off.
- Schedule of actions to be carried out
- Team responsibilities
- Economic valuation
- Monitoring and adaptation – work in progress. Periodic measurement of results.
5th meeting. Delivery and approval of the Action Plan
Meeting to PRESENT THE STRATEGY, proposal, approval and delivery. To assess monitoring of the action plan through a new budget.
End of the DYNAMIZING STRATEGY after a minimum of 6 months.
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