Your brand exists 'per se'.
You either take care of it or you neglect it!

I accompany you in temporary personal, corporate or city/country branding projects.

I am committed to branding with purpose as the only successful strategy for the future of brands

I accompany professionals, companies and institutions to design and execute brand strategies (personal, corporate and place branding) to boost their reputation, attract and retain customers, with a differentiated purpose and content, for the benefit of the company, people and the planet. .

I am an expert in communication and branding professional with more than 25 years of experience in strategic brand management, corporate communication and digital marketing.

As Coordinator of the Barcelona Brand Project, between 2017 and 2021 I was responsible for the Barcelona Brand City Branding strategy for the Barcelona City Council, working with local and metropolitan, public and private institutions for the international promotion and positioning of the city.”

Before joining Barcelona City Council, I was director of communication and marketing at the Teatre Nacional de Catalunya for 14 years, with a multidisciplinary team of 20 professionals.

Previously, I was the founder, together with my father Antoni Vancells Puig and director for the first 5 years of the Enriqueta Villavecchia Children’s Oncology Foundation for children with cancer and their families. The Foundation has already completed more than 30 years of history and has been distinguished with the Creu de Sant Jordi of the Generalitat de Catalunya.

I was born in the city of Barcelona and I speak Catalan, Spanish, English and French. Graduate in Communication Sciences from the Autonomous University of Barcelona, I have a Certificate of Special Studies in Administration and Management from Harvard University and a master’s degree in Social Media, Branding and Strategies from Ramon Llull – La Salle University.

I am currently a brand communication consultant; I teach Strategic Brand Management classes to international students at the ESCI-UPF and in-company training in the business environment.

Since February 2020 I am one of the 10th Counsellors of  the Observatori Dona Empresa Economia of the Barcelona Chamber of Commerce for gender equality in the professional and managerial environment.





Professional experience


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