Today I had the opportunity to look at the 2022 Global RepTrak® 100 (GRT), a ranking of corporate reputation that, for the 10th consecutive year, identifies the perception, attitude and relationship that people have with the most important companies in …

Reputation Ranking: Reaching or Staying? Read more »

“2017 was a year of reckoning in the tech industry. Due to the countless scandals around sexual harassment, the lack of inclusion related to gender and race, deficient governance and multiple ethics violations, the tech field seems as if it …

“The power of purpose-driven” by Hayley Leibson Read more »

“An established beauty brand and a startup shoe company took the stage at NRF 2020 Vision: Retail’s Big Show to illustrate how purpose-driven business models can provide the impetus to drive change while achieving commercial, environmental and ethical goals. In order to …

The Body Shop and Adelante Shoe Co.: Companies built with purpose Read more »

“Unilever’s sustainable brands grow almost 50% faster than rest of business Unilever has once again announced an impressive performance from its “sustainable living” brands, a category that has grown from 18 to 26 brands in the last year.” More info …

Unilever’s sustainable brands grow almost 50% faster than rest of business Read more »